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Posts on Marketing Tips

  • Email Marketing for Small Businesses

    Why have an email newsletter?

    Simply put, email marketing provides the best return on investment of any form of marketing, and is useful for both business-to-consumer and business-to-business. Specifically, email marketing is good for:

    Promotion of business – such as sales, new projects, portfolio pieces. Any retail business, especially those with an e-commerce storefront, should be using email marketing to promote new products, sales, and special deals. Business-to-business companies can promote new projects, services, portfolio pieces and more. Any business can tout growth, new employees, and so on.

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  • What websites cost and why

    A website is one of the most important marketing pieces a business can have, but often the one that is first to feel the effects of a tight budget. Today we’re going to discuss the costs involved in launching a quality website, and why it’s important to invest the right amount of time and money into it.

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  • Avoid These Common Marketing Mistakes

    As a business owner or organization leader, there is a certain sense of ownership that is a prominent part of your relationship with your brand. It’s an important attribute, and one that can be a great motivator in working towards the success of your company. From a design and marketing standpoint, however, your personal attachment can sometimes cloud your judgement on the most effective way to present yourself to your prospective customer. Let’s take a look at some common marketing mistakes and what they could potentially convey to your audience.

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