Why have an email newsletter?
Simply put, email marketing provides the best return on investment of any form of marketing, and is useful for both business-to-consumer and business-to-business. Specifically, email marketing is good for:
Promotion of business – such as sales, new projects, portfolio pieces. Any retail business, especially those with an e-commerce storefront, should be using email marketing to promote new products, sales, and special deals. Business-to-business companies can promote new projects, services, portfolio pieces and more. Any business can tout growth, new employees, and so on.