Archive for the ‘Web and Electronic Promotion’ Category
Maintaining Your Website Using a Content Management System (CMS)
Your organization’s website can be the hardest-working, most versatile tool in your marketing kit. But to realize its true potential, you need to actively maintain the information published. While some rely on their development firm to perform all updates, the most efficient and cost-effective approach to content management is using a Content Management System (CMS).
10 Steps to Increase Traffic to Your Website
A website sits so prominently in the hierarchy of marketing initiatives that there is little wonder business owners can frequently be heard asking, “how can I attract more visitors to our site?” The answer lies in understanding what people are looking for and how you appear to the Internet at large.
These ten ideas can help you increase the number of visitors to your website and, in many cases, improve the quality of their visit.
Using Google Analytics to Measure the Success of Your Website
A truism is that all marketing efforts are measurable. If you cannot quantify the results of your campaign, then the campaign is more likely classified as public relations, not marketing. And effective marketing is what truly affects your bottom-line.
For many businesses, their website is the prime marketing tool that not only generates leads and sales on its own, but also supports all other promotion efforts. So what is the best way to measure the results of your web-based initiatives?
Is Your Website Outdated?
In our article, “Does Your Business Really Need a Website?” we addressed companies that have neglected online technologies and have now reached the point where getting an online presence is essential. But what about the companies that have invested in websites for years? Is there anything that can be done to improve the results from their web-based initiatives?
Does Your Business Really Need a Website?
In business these days every marketing dollar counts. Competition for customers is tight, and you need to be the first name that comes to mind when the need for your service arises. Unlike the mega-corporations, the rest of us need to be generally frugal with our marketing budget, so selecting just the right pieces for your campaign can be a challenge.
