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Archive for the ‘Advertising for Small- and Mid-sized Businesses’ Category
Understanding the Web Design Process
Most, if not all, companies today have a website. What some people may not understand are the steps taken to create a website, and what you should expect from your design firm.
One of the first steps in the design process is content – building a sitemap. This is an important step, because it will influence [...]
Why does your company need a mobile website?
It has been estimated that one in three adults in the United States has a smartphone, which is used on a daily basis. What does this mean for your business?
Consumers are utilizing their smartphones in increasing numbers, as data plans become more affordable, download times become faster, and information becomes more accessible. In today’s market, [...]
Getting Your Print Campaigns to Go Digital
We know that consistency among all parts of a marketing campaign provides significantly higher results and increases a business’ overall brand value. We also know that supporting print campaigns with online marketing (and vice versa) also provides increased returns. So the opportunity to seamlessly link both on- and off-line efforts should result in an even more effective campaign, right? You can count on it.
Making Small Companies Look Big
Being a small business has many advantages that carry over to your customers, such as an increased dedication to customer service and a lean, efficient approach to projects, services and pricing. These advantages can not only increase your competitiveness in today’s market, but can also maximize the benefits your customers receive for their money. Everyone wins, but only if your customer is confident that your organization can deliver on the promised goods.
Five Things You Can Do to Increase Your Visibility
In your ongoing quest to keep ahead of your competitors you need to be constantly conscious of your visibility to your customers. In this case “visibility” refers to your customers’ awareness of your strengths and capabilities. Most likely there are customers that are in need of your service, but are unaware of how well you can meet their needs in areas of quality, cost and responsiveness. It is your challenge to provide them with reminders and incentives to contact you.
